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Writer's picturePrincie Asodaria

TASTA?

Updated: Aug 20


तष्ट:


In the realm of fashion, there are brands, and then there are stories that become brands. 'TASTA' belongs to the latter category, where every thread of its journey is intricately woven into a rich tapestry of culture, inspiration, and creativity. This is the story of 'TASTA,' a brand that draws its name from Sanskrit, and a vision that beautifully unites classical heritage with contemporary high fashion. She found inspiration in the pages of classical literature, where words carried the weight of centuries. And thus, 'TASTA' came to life.



TASTA's Origin


'TASTA,' rooted in the essence of Sanskrit, holds a kaleidoscope of meanings. Derived from classical literature, 'taṣṭa - तष्ट' embodies the Sanskrit essence of being "hewn, cut, chiseled, split, or fashioned," a linguistic tapestry reflective of the meticulous artistry behind Indian craftsmanship.


In Marathi, the word unveils an intriguing array of interpretations. 'taṣṭa' signifies being "chipped or pared," reflecting a journey of refinement and detailing. Moreover, 'taṣṭa' in Marathi unveils its association with a "metal vessel to hold water; an ewer, a wash-hand basin, a dish for receiving the gaṇḍūṣa or gargle."


Meanwhile, in Kannada, 'taṣṭa' speaks of wood that is "cut or trimmed away, peeled, planed, and smoothened," embodying the brand's dedication to refining artistry and aesthetics.



In every stitch and fold, 'TASTA' embodies the spirit of cultural reverence and the celebration of individuality, giving rise to fashion that transcends time.


TASTA's Journey


'TASTA' embarked on a journey to rekindle reverence for Indian fabrics and the artisans behind them. The inception of 'TASTA' marked not just the establishment of a fashion brand, but a revival of cultural heritage in contemporary attire. Blending Indian craftsmanship with premium textiles, 'TASTA' brings forth designs that intricately weave refined luxury, meticulous tailoring, and handcrafted elements into every piece.



TASTA's Perception


'TASTA' embarked on a journey to rekindle reverence for Indian fabrics and the artisans behind them. The inception of 'TASTA' marked not just the establishment of a fashion brand, but a revival of cultural heritage in contemporary attire. Blending Indian craftsmanship with premium textiles, 'TASTA' brings forth designs that intricately weave refined luxury, meticulous tailoring, and handcrafted elements into every piece.



YOU ARE BEAUTIFUL THE WAY YOU ARE. BE YOU! BE TASTAIFIED!

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