This edit is our first bridal vision, a big step forward in our journey built on consistent, patient, and planned growth. While our initial thought was a simple look in black and white, the design process took on a life of its own. It evolved into a vibrant festival of colour and creativity, exemplifying the cheerful, expressive culture of India.
Zardosi
We often look at tradition through a lens of nostalgia, but we chose to view it through a lens of design. We re-imagined the art of Zardosi trim more than of a light composition. By treating each tikki and metallic thread as a "pixel", or a single point of brightness, we created patterns that feel both timeless and technically sophisticated.
Leheriya
For the wider circle of celebration, we turned to the kinetic energy of the desert. Mothda, the gem-like iteration of Leheriya, brings a sense of movement to the collection. The wave-like patterns create a visual rhythm, capturing the infectious energy of the Sangeet and the Baraat. Paired with our signature structural blouses, these ensembles are designed for the woman who moves effortlessly between tradition and the contemporary moment.
"Growth, like embroidery, happens one stitch at a time. Aarambh is the result of years of quiet observation and steady practice. We waited until we could execute a bridal vision that was technically flawless and emotionally resonant. This collection is that promise, kept."
