This collection marks our first complete bridal vision, a bold step forward in our story, built on a foundation of slow, steady, and intentional growth. While our initial thought was a simple study in dark and light, the design process took on a life of its own. It grew into a vibrant celebration of colour and craft, a testament to the joyful, expressive spirit of the Indian wedding.
Zardosi
We often look at heritage through a lens of nostalgia, but we chose to view it through a lens of design. We re-imagined the art of Zardosi not as a composition of light.
By treating each tikki and metallic thread as a "pixel", a singular point of brilliance, we created patterns that feel both timeless and technically advanced.
Leheriya
For the wider circle of celebration, we turned to the kinetic energy of the desert. Mothda, the gem-like iteration of Leheriya, brings a sense of movement to the collection.
The wave-like patterns create a visual rhythm, capturing the infectious energy of the Sangeet and the Baraat. Paired with our signature structural blouses, these ensembles are designed for the woman who moves effortlessly between tradition and the contemporary moment.
"Growth, like embroidery, happens one stitch at a time. Aarambh is the result of years of quiet observation and steady practice. We waited until we could execute a bridal vision that was technically flawless and emotionally resonant. This collection is that promise, kept."
