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TASTA

TASTA; तष्ट: | The Philosophy of Being 'Fashioned'

  • Writer: Princess Asodaria
    Princess Asodaria
  • Jun 1, 2018
  • 3 min read

Updated: 6 days ago

A name can be a label. Or it can be a manifesto. It can be a sound, or it can be the soul of an idea, carrying within it the weight of history and the spark of a new vision. When we chose the name TASTA, we chose the latter. Drawn from the deep well of Sanskrit, the word ‘taṣṭa’ (तष्ट) is not merely our name; it is our guiding principle. It is the verb that defines every action we take.


This is the story of what it means to be fashioned. It is our mandate, a word rooted in India's rich linguistic heritage, that guides every piece we create. It’s a daily reminder of our purpose: to create pieces that are not just worn, but felt, a tangible connection to the deep, aesthetic language of our culture.




What Does 'TASTA' (तष्ट:) Mean?

The word taṣṭa (तष्ट:) in Sanskrit means to be "hewn, cut, or fashioned." This is the soul of our brand. To 'fashion' is not merely to make; it is to create with precision and a deep respect for the material. It’s the art of seeing a final form within a raw element and having the skill to reveal it, whether it’s a sculptor with stone or a master weaver with thread.


This idea of intentional creation is a journey of refinement. In other classical Indian languages, the word carries nuances that reflect our process. It can mean "to pare" or "to smoothen", the act of stripping away the non-essential to arrive at a state of pure, balanced beauty. For us, this is the very definition of luxury. It isn’t about adding more, but about getting the essential elements perfectly right. This is the heart of our guiding philosophy: The Balance of Intention.




A Philosophy in Practice

A philosophy is only as powerful as its application. Our commitment to being "fashioned with intent" is deeply rooted in the heritage of the Saurashtra region. It’s a land where craft is a living language, passed down through generations. This is where we learned that true beauty often lies in what we call the "richness in imperfection", the subtle variations and human touch that a machine can never replicate.


This philosophy dictates that we don't chase trends. Instead, we translate enduring stories into modern forms. It means honouring the rhythm of the artisan's hand and designing pieces that feel both timeless and perfectly suited for the contemporary world. It’s a slow, thoughtful process, a dialogue between ancient heritage and modern life.




Our Name, Our Promise

Ultimately, TASTA is more than a name rooted in Sanskrit; it is our promise. It is a promise to create pieces that carry the emotion of their making. It’s a commitment to a quieter, more intentional form of luxury, one that finds its strength not in volume, but in substance.


Each creation is an expression of our name—thoughtfully considered, artfully crafted, and intentionally fashioned for the person who, like us, believes that what we wear is a part of our story.




Our philosophy is woven into every piece we create. We invite you to see not just what we make, but why we make it.

What does the brand name TASTA mean?

TASTA is derived from the Sanskrit word taṣṭa (तष्ट), which means "to fashion, hew, or chisel." This reflects the brand's core philosophy of creating pieces with intentionality and a deep respect for the art of Indian craftsmanship.

What is the TASTA design philosophy?

TASTA's design philosophy is "The Balance of Intention." It focuses on finding a perfect equilibrium between modern design and Indian heritage, using a disciplined approach to create pieces that are both minimal and rich in detail and feeling.

What kind of brand is TASTA?

TASTA is a modern heritage luxury brand from India. It focuses on creating artisanally crafted fashion that is rooted in cultural traditions but designed for a contemporary, global audience.


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