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TASTA

EDITS | Rhythm of Creation

  • Writer: Princess Asodaria
    Princess Asodaria
  • May 26
  • 3 min read

Updated: 3 days ago

In the world of fashion, what is the difference between a collection and a conversation? A collection can be a catalogue of options. An 'Edit' is a point of view.


Our year is not measured in seasons, but in tales we create. We believe that true luxury is not about having more, but about having what is right, for the right moment. This is why we don’t release collections. We present three intentional chapters, each a distinct ‘EDITS’, thoughtfully curated and timed to tell a part of a larger, year-long narrative of a life lived with grace and purpose.




A matter of intention

The choice to use the word ‘Edit’ is at the very heart of our philosophy. Where a ‘collection’ can imply a vast offering, an ‘Edit’ implies a thoughtful curation, a refined selection from a larger body of inspiration. It signals discernment, restraint, and above all, intention.


For us, an Edit is a narrative crafted for a particular moment. It creates a sense of privilege, a feeling that we have carefully chosen a set of treasures to reveal. It is our promise to you that you are seeing the essence, not the surplus. Each Edit is our answer to the needs of the calendar, the climate, and the heart.




Gold, blue, and olive panels with bold words: "SUN," "FESTIVE," and "WEDDING." Months are listed vertically in gray. Whole infographic depeciting the timeline of TASTA EDITS spread across the year.

SUN EDIT: A story of light and leisure.

As the year awakens, so does our desire for ease. The Sun Edit is an ode to personal moments and sun-drenched days. These silhouettes are launched in anticipation of the warm weather, designed with light, breathable fabrics and relaxed silhouettes. They embody our vision for refined leisure and graceful travel.



FESTIVE EDIT: A story of radiant joy.

Aligned with the vibrant energy of India's cultural calendar, the Festive Edit explores community celebration. It is a canvas for radiant colour, artisanal craft, and contemporary forms that honour our most cherished traditions. These are creations designed to match the energy of shared happiness.



WEDDING EDIT: A story of new legacies.

For life’s most profound commitments, we present the Wedding Edit. This is our most personal offering: a complete vision for the modern wedding, extending from heirloom bridalwear to the entire celebration circle. It is a story of love, crafted to become the first treasure of a new legacy.





A story told in three parts

Together, the three EDITS form a complete and considered narrative. They are designed to flow seamlessly into one another, offering a wardrobe that is in tune with both the climate and the soul. From the quiet confidence of the Sun Edit to the exuberant spirit of the Festive Edit and the timeless elegance of the Wedding Edit, they represent a holistic vision for a life of intentional beauty.




TASTA EDITS are our commitment to a slower, more thoughtful way of creating and living. They are more than seasonal releases; they are invitations to participate in a story, one intentionally fashioned chapter at a time.

Why does TASTA release 'EDITS' instead of 'Collections'?

TASTA uses the term 'Edit' to signify a thoughtful curation and a refined, intentional selection of pieces for a specific moment and purpose, rather than a vast, trend-driven 'Collection'.

How many EDITS does TASTA release each year?

TASTA releases three signature EDITS annually: SUN EDIT (late January), FESTIVE EDIT (mid-May), and WEDDING EDIT (mid-August).

What is the TASTA | SUN EDIT?

The SUN EDIT is TASTA's early-year collection focused on light fabrics, relaxed silhouettes, and effortless elegance for travel and leisure during the warmer seasons.


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