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A celebration is a collection of moments, each with its own unique energy. The 2025 पर्वं edit is an exploration of these diverse expressions of joy, presented as a trio of stories told through the language of craft, form, and colour. Each chapter is a different way to celebrate, united by a single, intentional spirit.

TASTA 2025 FESTIVE EDIT - LEHENGA CHOLI  - olive green, vibrant yellow, and pista green - campaign shoot
TASTA 2025 FESTIVE EDIT - Anarkali gowns - a pistachio green with gold embroidery & an olive green with a floral yoke.
TASTA 2025 FESTIVE EDIT - LEHENGA CHOLI  - peach, vibrant yellow, and pista green - campaign shoot
Moti & Sali

This story is a study in delicate movement and shimmer. Inspired by the timeless grace of pearl (moti) and the shimmering movement of silver threads (sali). This chapter is about the quiet details that capture the light. We explored intricate pearl work and cascading fringes that drape the body like a liquid shimmer, creating pieces that feel both ethereal and profoundly elegant. It is a soft-spoken glamour, designed for moments of serene celebration.

TASTA 2025 FESTIVE EDIT - Green - Kalamkari Corset & Jacket with godet Cholis
TASTA 2025 FESTIVE EDIT - Three wedding lehengas - maroon with an elephant border, red with a Kalamkari dupat & green godet.
TASTA 2025 FESTIVE EDIT - Indigo - Kalamkari Corset & Jacket with godet Cholis
Godet & Kalamkari

Our second section finds its voice in the dialogue between tailoring and artisanal narrative. Here, the clean, geometric lines of the godet panel, a classic pattern-making technique that gives a garment its beautiful flair, provide a structured canvas for the soulful, free-flowing art of Kalamkari. It is a collection that balances the precision of the silhouette with the organic storytelling of the hand-drawn textile, creating a perfect harmony of structure and spirit.

TASTA 2025 FESTIVE EDIT - Green & Pink Bandhani LEHENGA - Yellow CHOLI - Navaratri, Kutchi Embroidery, Kodi Tassels
TASTA 2025 FESTIVE EDIT - Black Godet LEHENGA - Multicolour CHOLI - Navaratri, Kutchi Embroidery, Kodi Tassels
TASTA 2025 FESTIVE EDIT - Pink & Purple Bandhani LEHENGA - Yellow CHOLI - Navaratri, Kutchi Embroidery, Kodi Tassels
BANDHANI

Our third section is a joyful immersion into the heart of Navratri, a tribute to the timeless, energetic spirit of Bandhani. This chapter celebrates one of Gujarat’s most iconic crafts, re-imagining its vibrant tie-dye patterns and intricate mirror work for the contemporary woman. Rich with the soul of Kutch embroidery and adorned with playful tassels and shells that dance with every movement, these creations are a pure expression of festive exuberance. It is a colourful, spirited ode to the nights of celebration.

TASTA 2025 FESTIVE EDIT - Brown - Three model featuring zardozi choli and a sheer floral print dupatta.
TASTA 2025 FESTIVE EDIT - Brown - Two models in salwar with ijar pants, and a lehenga with a floral print dupatta.
UMBER

Our final section is a deep and resonant ode to Umber in its most soulful forms. This chapter explores the rich, earthy world of this timeless pigment, presented in a spectrum of tones from deep, resonant earth to warm, gentle sepia. Paired with soft, painterly florals, these creations celebrate a colour that is both grounding and regal, elegant and deeply connected to our heritage. It is a quiet and confident expression of festive grace.

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